LEVERAGE: The Startup CEO Playbook

San Francisco, CA November 8-9, 2013

Hiten Shah


Hiten Shah is the founder of KISSmetrics, which uses data to help online businesses make better business decisions. A recognized authority on data-driven marketing and entrepreneurship, he founded marketing consultancy ACS and Crazy Egg, an analytics tool that visualizes users’ experience on a website. Now with KISSmetrics he is building a data driven solution for to help online businesses make better business decisions. Hiten advises a variety of startups, including iSocket,LaunchRock, Lolapps, Recurly,SlideShare, SocializedHR and Sponge. @hnshah

Slava Rubin


Slava Rubin is the CEO and co-founder of Indiegogo, a company dedicated to revolutionizing the way that people fund what matters to them, and has led the organization to becoming the largest crowdfunding platform in the world. Rubin is responsible for executing the company’s strategic growth initiatives, while overseeing all daily operations of the business. Rubin represented the crowdfunding industry at the White House during the signing of the JOBS Act and has played a crucial role in working with the White House and the SEC to finalize the rules and regulations for equity crowdfunding. Prior to Indiegogo, Rubin was a strategy consultant working on behalf clients such as MasterCard and FedEx for over a decade. He is also the founder of “Music Against Myeloma,” an annual charity event that raises funds and awareness for cancer research. @gogoSlava

Om Malik


Om is the founder of GigaOM. He has been a journalist for over 20 years. He was part of the founding team of Forbes.com as a senior editor. He joined Red Herring as a senior writer in August 2000 & Business 2.0 in March 2003. He has also contributed to The Wall Street Journal, The Economist and MIT Technology Review. Om is the author of Broadbandits: Inside the $750 Billion Telecom Heist. Om also blogs on his personal blog, Om.Co. Follow him on Twitter @om

Joe Fernandez


Joe Fernandez is the Founder and CEO of Klout. While his jaw was wired shut for nearly three months after surgery, Joe began to develop a deep fascination with the evolution of influence within the social web. The way individuals could instantly broadcast questions, opinions, and ideas to their trusted network sparked his curiosity. In 2008, Joe started Klout in an effort to help all users understand, shape and be recognized for their influence. Klout is currently the standard for influence on the social web @joefernandez

Jennifer Russell

Level 7 Leadership

Jennifer Russell is a dyed-in-the-wool entrepreneur, having worked exclusively in high impact start-ups, most recently as president of an environmental chemical company, bringing over 40 new technology products to market. Her dedication to the intersection between creativity and productivity made her famous for “getting more done by accident than most people get done on purpose.” Whether its guiding a cancer drug through the arduous process of testing and development or guiding an entrepreneur through the harrowing process of creating their business, Jennifer’s insight and inspiration are bar none.

Bryan Franklin

Level 7 Leadership

Bryan Franklin is one of the most in-demand entrepreneurial and executive coaches in the world! Over the past ten years, Bryan has helped seven companies reach their first billion in sales or valuation, and helped thousands of entrepreneurs make their first million. Bryan has coached top level executives at Fortune 1000 companies (including Apple, Logitech, Google, Cisco and LinkedIn) and helped entrepreneurs build their fledgling organizations into success stories – taking them from start-ups to billion dollar-generators.

Greg Tseng


Greg Tseng co-founded Tagged in October 2004 and has served as Chief Executive Officer since its inception. He has been a driving force in creating social discovery products at Tagged with his partner, co-founder and long-time friend, Johann Schleier-Smith. Previously, Greg co-founded Avivon Inc., which introduced the textbook comparison-shopping agent flyingchickens.com to the Harvard campus during the Fall semester of 1999, and served as COO of Limespot.com LLC, a leading network of 100+ local college portals.

Anese Cavanaugh

IEP Method

Anese Cavanaugh is the creator of the IEP Method as well as a leadership & collaboration advisor, strategist, and thinking partner for business leaders in the design, service and innovation spaces, including IDEO, Cooper Design and IBM. Through her speaking, writing, and creative leadership coaching & training programs, teams rediscover and build cultures of collaboration, authenticity and healthy leadership. The result? Energized collaboration, engaged workplaces and positive impact. Follow her @anesecavanaugh.

Lukas Biewald


Lukas co-founded CrowdFlower. He has worked as a Senior Scientist and Manager within the Ranking and Management Team at Powerset, Inc., a natural language search technology company later acquired by Microsoft, and also led the Search Relevance Team for Yahoo! Japan. He graduated from Stanford University with a BS in Mathematics and an MS in Computer Science. Lukas is also an expert-level Go player. @l2k

Joe Greenstein


Joe is co-founder and CEO of Flixster, which was acquired by Warner Brothers in 2011. Before Flixster, Joe was part of the startup team and head of product management at Edusoft – the leading provider of assessment management software to public school districts. Edusoft was bought by Houghton-Mifflin in 2003. While still in college, Joe was part of the founding team at CoreMetrics – now one of the leading providers of web analytics for online retailers. @Greenstein_Joe

Jim Scheinman

Bebo, Tango, Maven Growth Labs

Jim Scheinman has spent the last 20 years of his career as an Entrepreneur in one capacity or another. He’s been a founder, executive, angel investor, attorney, mentor capitalist and venture capitalist at many successful Silicon Valley consumer startups. In January 2013, Scheinman launched Maven Ventures Growth Labs in Palo Alto to tap into the massive trend of the groundswell of entrepreneurship and to scale his successful angel investing business. Scheinman is one of the early pioneers of the social networking phenomenon as one of the first employees and the former head of business development and sales at the first social networking site, Friendster. In 2005, Jim left Friendster to join co-founders Michael & Xochi Birch to launch Bebo as the first employee and Board member. At Bebo, he was integral in launching the site, raising the venture round, leading the strategy and its eventual sale to AOL for $850M in 2008.